Award shows are such a joke

I just recently went to see the 2007 Cannes Lions award show. The Cannes awards deal with advertising. If you have done anything in the advertising world then you might find yourself holding one of these beautiful awards. They range anywhere from bronze, silver, gold or the Grad Prix.

Normally an award like this would mean a great deal to most people, however it has no meaning to me. Why? Because they only looking at advertisements that were submitted by other people. What does this mean?

This means that instead of looking at every commercial and rating them they only look at the a small percentage of all commercials. So even if you win the a Cannes Lions award doesn't mean you have the best commercial or you are best advertiser. All it means is that within the submissions you were the best. For all we know there were only 20 submissions and they took the top 19 out of 10,000 possibilities.

I guess what I am saying when it comes to awards you should really read the fine print because the award may not mean what you think it means.